Thursday, July 1, 2010

Compelling Stabilization

The trend toward stability continued with increased numbers of homes selling in all Marin towns, except Ross, where the number of homes sold is usually so small, one cannot really discern a trend. Prices showed mixed improvements, reminding us again that the answer to “How’s the market?” depends on property price range and town. One of my colleagues, in giving me feedback on one of my listings, just used a word that perfectly captures Buyers’ attitude: “compelling”. Homes must be marketed to show compelling features that translate into lifestyle benefits in order for a Buyer to make an offer. And, in this credit scarce market, the compelling features have to significantly outweigh the challenges of the home. Why? Because 1200 single family homes are currently available for sale in Marin. 214 sold in June. Technically, this is approximately 6 months worth of inventory, and is termed a “neutral” market, but the sheer number of homes available means that Buyers will view a lot of homes before making a purchase decision.

Need help understanding what you can achieve in this market? Call me today for a fact-filled conversation--guaranteed confidential and pressure-free!